Introduction
Hello, I’m Andrew Kaplan, a Digital Designer / Art Director with 15+ years of experience specializing in automotive advertising. I’ve had the opportunity to support the growth and success of hundreds of dealerships representing more than fifteen major automotive brands. My expertise in art direction and graphic design has played a key role in delivering high-impact creative that drives results. Many of the automotive dealerships I’ve worked with have remained loyal for a decade or more a testament to the value, consistency, and performance driven solutions I bring to the table.
Experience
I lead the design and execution of digital marketing campaigns for over 100 automotive dealerships nationwide. My work spans web banners, email assets, social media content, mobile ads, Google Business Profile creatives, and display banners, ensuring brand consistency and OEM compliance. I’ve also led digital signage efforts, producing motion graphics, video content, and animated slides for more than 100 in-store channels. Earlier in my career, I created print materials including brochures, logos, billboards, and other dealership collateral. My focus is on engaging consumers through impactful sales themes and high-quality visual storytelling.
Values
I believe in the importance of bringing your best effort to every project. Teamwork, good communication, flexibility, and individual responsibility are key to delivering exceptional results. As a designer, I value strategic thinking, thorough planning, and continuous learning to create impactful design work and drive consumer action.
Personal Interests
I grew up in Virginia but have called Arizona home since 2005. I’ve always enjoyed outdoor activities like hiking, mountain biking, and photography. When I’m not outdoors, I love reading, watching movies, and spending time with my family.
Achievements
• Automotive Advertising Agency: Designed and directed advertising content for over 60 dealerships, with an annual billing of $15 million.
• Digital Insurance Agency: Served as North America lead graphic designer for a global SaaS-based digital insurance agency, reaching unicorn status.
• Digital Signage Channels: Managed and developed content for over 100 digital signage channels in 50+ automotive dealership locations, contributing to an 85% agency growth.
• Freelance Work: Assisted in launching a successful fitness studio franchise and supported an international retirement community with digital and print graphic design.
• Early Career: Increased leads by 25% through aggressive television, radio, and newspaper campaigns for an automotive advertising agency.