Introduction
Hello, I’m Andrew Kaplan, a senior graphic designer with over 12 years of automotive advertising agency experience. Throughout my career, I’ve contributed to the success of hundreds of dealerships across over fifteen different brands. My art direction and graphic design have helped retain clients for up to ten years, showcasing the agency’s ability to deliver results and my contributions to the
client’s success.
Current Role
As the senior graphic designer in my current role, I lead the creation and design of digital marketing campaigns for over 60 dealerships nationwide. My work includes designing homepage web banners, emails, social media content, mobile ads, Google My Business ads, and small display banners. I ensure all digital content is compliant with manufacturer guidelines and aligned with dealership and brand standards. My goal is to maximize consumer engagement through dynamic sales themes and compelling vehicle offers.
Values
I believe in the importance of bringing your best effort to every project. Teamwork, good communication, flexibility, and individual responsibility are key to delivering exceptional results. As a designer, I value strategic thinking, thorough planning, and continuous learning to create impactful design work and drive consumer action.
Personal Interests
I grew up in Virginia but have called Arizona home for over 12 years. I’ve always enjoyed outdoor activities like hiking, mountain biking, and photography. When I’m not outdoors, I love reading, watching movies, and spending time with my family.
Achievements
• Automotive Advertising Agency: Designed and directed advertising content for over 60 dealerships, with an annual billing of $15 million.
• Digital Insurance Agency: Served as North America lead graphic designer for a global SaaS-based digital insurance agency, reaching unicorn status.
• Digital Signage Channels: Managed and developed content for over 100 digital signage channels in 50+ automotive dealership locations, contributing to an 85% agency growth.
• Freelance Work: Assisted in launching a successful fitness studio franchise and supported an international retirement community with digital and print graphic design.
• Early Career: Increased leads by 25% through aggressive television, radio, and newspaper campaigns for an automotive advertising agency.