When launching an initial digital automotive advertising campaign, I kickstart with theme-based web banners that revolve around a captivating event logo. These logos not only establish the campaign’s tone but also dictate the entire aesthetic of our advertising collateral. Whether the event logos are sleek and minimalist or intricate and detailed, they’re always designed to resonate with the dealership’s brand and the manufacturer’s vision. Often, the time of year or upcoming holiday influences the direction of these logos, guiding me to craft memorable designs that truly engage our audience.